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| Infoshreve is led by the rich experience and skill of its founder and president, Justin Shreve, a tech-savvy businessman who has enjoyed the success of selling his first fully functional web-based application to a major software company. Here is his story.
After graduating from the University of Pennsylvania, Justin moved to San Francisco to enter the technology field. Initially, Justin worked in web production for both PC Online and Preview Travel eventually moving on to the reputable vivid studios. At vivid, Justin coordinated the integration of all media and technical components of website production for various large scale web sites, including Red Herring and American Century. He coded browser-independent HTML, complex PHP, Cold Fusion, JSPs, and Perl information management solutions. In January of 2000, Justin joined Adgile Interactive as Director of Technology. At this small interactive media-planning agency, Justin realized the infinite potential for streamlining the interactive media planning process. With this in mind he developed Adgility, the first fully featured interactive media planning application of its kind. This web-based software increased the productivity of interactive media planners by at least 300%. Adgility streamlined the media planning process, created a structure to manage all media planning information, and added data management features to further enhance the underlying media planning process. The new efficiencies that were created were soon noticed by several large companies and the application was eventually sold to DoubleClick and renamed MediaVisor. The sale of Adgility to DoubleClick included Justin working with DoubleClick to integrate the new application into DoubleClick's existing suite of tools. DoubleClick wanted to position the media planning application as the core tool in their suite of advertising solutions and to scale the product to sell to large advertising agencies. Justin single-handedly manifested the coding, training, product development and implementation of the integration. Before leaving DoubleClick Justin had nine large scale advertising agencies trained and using the software on a daily basis. With the integration successfully complete, Justin yearned to create a new company that would spread similar information management effeciencies into more businesses. Infoshreve was established to help businesses take full advantage of technology in order to become as effecient as possible. |